Client: Energy Solutions Company

Challenge: Low website traffic and high bounce rate, leading to insufficient qualified leads and calls

Solution: Comprehensive on-site SEO strategy implementation

Results: 200x increase in organic traffic, improved bounce rate, and more qualified leads and calls through the website

Background

A medium-sized Energy solutions company based in the Northeast needed help driving website traffic. Despite offering high-quality services, their online visibility was low, resulting in minimal inquiries and qualified leads.

Action

Marketing and Tech Solutions (MTS) implemented an on-site SEO strategy to enhance the client’s online presence and drive more qualified traffic. The key actions included:

1. Keyword and Competitor Research: Conducted extensive research to identify high-value keywords and analyze competitors’ strategies.
2. Content Strategy: Developed a robust content strategy to align with identified keywords and improve search engine rankings.
3. Website Optimization: Updated the website with relevant keywords, metadata, titles, headers, and image alt tags according to SEO best practices.
4. Google Search Console Profile: Created a Google Search Console profile and submitted the new sitemap for indexing.
5. Ongoing SEO Maintenance: Pulled monthly reports on keyword rankings and website traffic trends, and implemented ongoing SEO optimizations and cleanups.

Results

One year later, the company is reaping the benefits of the SEO campaign. The firm saw a huge spike in organic traffic and keyword ranking improvement. Starting from a mere 270 visits per month, the site is now generating over 1,000 visits a month, and the bounce rate has improved. In addition to receiving more inquiries from the website, the leads generated are better qualified.

The comprehensive SEO campaign not only boosted the company’s online visibility but also attracted more qualified leads, contributing to their overall business growth and success.