Flooring and Home Renovation Company –

Multi-Channel Campaign Success

Client: Flooring and Home Renovation Company

Challenge: Low website form fills, insufficient social media leads, and underperforming local services campaigns

Solution: Multi-channel campaign development, website update, and social media management

Results: 15% increase in website form fills, over 50 monthly leads from social campaigns, and over 100 calls from local services campaigns

Background

A flooring and home renovation company was struggling to generate leads and drive engagement through their website and social media channels. Their existing marketing efforts were not producing the desired results, and their online presence needed improvement.

Strategy and Implementation

Marketing and Tech Solutions implemented a robust, multi-channel marketing strategy:

  1. Multi-Channel Campaigns: Developed and executed campaigns across Instagram, Facebook, and Google Local Business Ads to reach a broader audience and drive engagement.
  2. Website Update: Revamped the website to ensure it was up-to-date, visually appealing, and user-friendly, with strong calls-to-action.
  3. Social Media Management: Managed social media accounts with a consistent posting schedule, engaging content, and clear calls-to-action to attract and convert potential clients.

Results

The strategic initiatives led to impressive outcomes for the client:

  • Website Form Fills: Increased by 15%, reflecting the improved website and user experience.
  • Social Campaign Leads: Generated over 50 qualified leads per month from social media campaigns.
  • Local Services Calls: Achieved over 100 calls per month from Google Local Services campaigns.

The comprehensive strategy significantly enhanced the company’s ability to attract and convert leads, driving business growth and strengthening their market position.

“I am astonished by how many new leads we are receiving now, we can’t keep up!”

– Owner, Flooring & Renovations Company